Articles
Our Content on Effective Content and Communication
Meeting on Equal Terms
If you feel only a few people can typically express themselves in meetings, you should…
The Courage to lead a creative life
We are born creative, and we are programmed to lead a creative life: to explore…
When We Cease to Understand the World: Not a Review
How can reading a book you know nothing about turn it into a more profound…
Under the hood: Cameron Russell’s TED Talk
Tension captures the audience’s attention. And contrast is tension on steroids.
Modular Writing
The best way to deliver a message is to design it using modular building blocks…
Dialogue-Driven Writing
Writing is a monologue based on dialogue. Have an internal or external dialogue to create…
Under the Hood: Made to Stick, Introduction Chapter
Using The Brief pattern as part of the opening of your text can help invoke…
Cooking Effective Content
Writing is certainly not for everyone. But if you love it, everything else will follow….
The Best Source for Writing Ideas: Your Authenticity
Instead of looking for original ideas, look for authentic ones: write about things you care…
Under The Hood: Tim Urban’s TED Talk
When you craft an effective metaphor and use it wisely in your text, you can…
Read Out. Read Twice.
Certain qualities in your text are more noticeable when you read it aloud. To perfect…
Under the Hood: Steve Jobs’ Stanford Speech
When the text does not let the audience know where they are and where they…
