Writing and Content Shaping Workshop

a practical workshop for all professionals

Communication is the engine of growth and co-creation. Content is the fuel of communication.

Communicating is the only way to spread ideas, drive action,  make an impact, and co-create. And to communicate, we must craft effective content.

In the Writing and Content Shaping workshop, you will learn how writing can help you communicate better and how to turn your ideas into impactful content. You will acquire the essential tools for harnessing writing to achieve your goals.

  • Apply Writing as a thinking process
  • Provide your audience and associates with real value
  • Find endless ideas for writing 
  • Utilize Modular Writing and the iAIM-CLEAR-FLOW model
  • Make your text effective 
  • Use Content Shaping for any communication

What You Get

  • A 2, 4, or 8-hour workshop
  • Chat-based guidance between sessions
  • Fully remote: perfect for both local and distributed teams


  • Access to our Content Design Tools
  • Access to our Pattern Library
  • 1 year subscription to seempli: the creativity super tool for all participants

Let’s Meet to plan your workshop

We’d love to get to know you and your goals and share how we can help you achieve them using a workshop designed specifically for you

The Keynote Lab Advantage

Focus on ideas

Our primary focus is on how to express your ideas effectively.

Well-designed and well-delivered content makes your audience realize the value you can provide them.

Focus on Skills

Designing effective content is a skill we believe everyone should have.

We don’t just design content for you. We work together with you so your next content will be inherently better.

Share this page and help us inspire more people to create Amazing content

The Keynote Lab, The Yellow Spice, and Fixing Workplace Communication are Generative Skills services.

Copyright © 2023 Lidor Wyssocky All Rights Reserved.

yellow spice version: 2022.05.0017

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